Adriana González Gil – One of the neurophysiological measures that we use in our neuroscience laboratories is the Galvanic Skin Response, which lets us measure the changes in our skin when it momentarily becomes a better conductant of electricity as…
– Adriana González Gil The way we perceive our environment and make judgments and decisions regarding it, is subjective and imperfect. Today we’re going to talk about one of the many reasons our perception is flawed: cognitive biases. Cognitive biases…
– Adriana González Gil In any context, a stressful situation can trigger a cascade of hormones that in turn produce well-orchestrated and measurable physiological changes. Some of these changes can be your heart pounding or quickness of breath, as well…
– Adriana González Gil We all know that a website that causes stress is not the best to attract customers but there are many factors that can cause this emotion and it may be driving people away without you even…
“There are many unanswered and immediate questions that show a lack of control. And all, as neuroscience and psychology teach us, activates psychophysiological mechanisms of stress, guided by a part of the brain responsible for simple, survival decisions. Temporarily, the…
– Adriana González Gil For years, many businesses have been ignoring the effect of emotions in decision-making and purchase behavior, or at least taking it superficially and just trying to get on top of trends like storytelling without really understanding…
– Adriana González Gil When we talk about our neuroscience laboratory one of the technologies that attract most of the attention is the electroencephalography or EEG. These devices are noninvasive electrophysiological monitoring tools designed to record the electrical activity of…