Neuroscience applied to business

We use neuroscience to improve companies’ chances of success. We study the human subconscious to reveal the emotions and interests that take part in the decision-making process and in day-to-day business-related activities.

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Applications of neuroscience

We use technology and science to study and improve websites, ads, retail actions, and direct selling. We can also study your team’s emotions during key processes for your business, to help assess them and improve their results.

Web optimization

Don’t conform with just knowing where people click. Study and predict what elements of your website are the most visible and engaging, and avoid stress.

Ad optimization

Telling stories just because it’s trendy is not enough. Stories have to make an emotional connection with your brand. And we can measure that!

BTL marketing optimization

Investing in BTL actions can be expensive. Maximize the return of these actions by making sure they generate the desired emotions.

Store design

When it comes to store design, the smallest details can make a huge difference. We can test every corner and shelf and tell you what needs improvement.

Sales techniques optimization

Why do some salespeople generate better results than others? Now we can measure and teach others how to replicate those results.

Negotiation trainings

Emotions can have a huge impact on decision-making, problem-solving and risk-taking behavior. Improve your negotiation abilities with science.

How the technologies work

We study your client’s subconscious to reveal the emotions and interests that take part in the decision-making process. For this purpose, we use the following technologies:

Eye tracking

Would you like to know if your brand and message are being seen?

Our eye tracking technologies let us know what your consumer sees in an ad, a website, a store or an experience.

Think of every possible point of contact for your brand and how differnt it would be if you could ensure that the key images and information will not be ignored

Electroencephalography

Hit the “buy” button in your consumers’ brains:

Purchase decissions are mainly subconscious and irrational, so why do brands keep offering rational arguments on a conscious level?

EEG is the most powerful window into your consumer’s mind. This passive technology comes from the world of medicine and we use the data to improve business actions.

Galvanic Skin Response

Create memorable emotions

GSR technologies let us know, through the reactions of the autonomous nervous system, the level of emotion that your consumer feels when interacting with your brand.

Thanks to this information we can manage the experience and create emotionally engaging ads, products, websites, stores, and brands.

Facial Coding

Facial coding is an excellent way of identifying basic emotions like happiness, sadness, fear, surprise, skepticism, or anger, especially when you want to study your consumers without making them go out of their houses. This technology allows you to test all kinds of screen-based stimuli, including websites and apps and can be used remotely for screen-based experiments on digital devices.

Where we are

Our headquarters are located in the center of Bucharest but all our technologies are fully mobile.

Our lab is wherever our clients need it to be, whether it’s in our lab, a retail store, or our clients’ offices.

Our experts have even executed studies in the streets of Bucharest, like this one for L’Óreal:

Common packages of services and their

straight-forward pricing

You can also contact us to study your particular case and make a custom-fit proposal.

Pakaging redesign

3000

€+VAT

  • In-lab testing of the packaging that is being redesigned, 2 competitors and a maximum of 3 redesign proposals.
  • Eye tracking, GSR and EEG results for 30 people.
  • Report of visually relevant elements of design and overall emotional relevance of each packaging.
  • Report of good/bad practices.
  • Recommendatios regarding which packaging redesign to invest in and possible improvements.

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Video ad testing

3000

€+VAT

  • Testing of a video advertising before making the investment of putting it on traditional or digital media. 
  • Analysis of emotional evolution and areas of visual interest. 
  • Analysis of brand visibility and memory. The ad will be played among other ads, without the participants knowing which one is the one we’re studying.
  • Eye tracking, GSR and EEG results for 30 people. 
  • Recommendations of improvement.
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Most popular!

Website optimization

5000

€+VAT

  • Analysis of the client’s website and the websites of 2 competitors.
  • Eye tracking, GSR and EEG results for 30 people and statistics of behaviour.
  • Report of areas of emotional relevance to optimise or maintain.
  • Report of good/ bad practices of you vs your competition. What each of the websites is doing well and wrong.
  • Recommendations of specific actions to optimise your website.

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Retail experience

7000

€ +VAT

  • Analysis of one of the following:

· Store distribution.

· BTL marketing actions.

· Current packaging on-shelf visibility (this doesn’t test new options but the visibility of the current one vs its competition).

  • Eye tracking, GSR and EEG results for 30 people.
  • Report of emotional evolution throughout the experience, relevant points and visibility of elements. 
  • Recommendations of improvement.
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Reasons to trust neuromarketing

♦ It helps in better alignment between marketers and end customers;

♦ Helps in understanding customer biases and overcoming them;

♦ Helps create effective marketing strategies and therefore better marketing ROI.

CONTACT US NOW TO ASK FOR A DEMO!