How skin conductance reveals the emotional impact of your marketing actions
Adriana González Gil – One of the neurophysiological measures that we use in our neuroscience laboratories is the…
5 cognitive biases to make your marketing actions more effective
– Adriana González Gil The way we perceive our environment and make judgments and decisions regarding it, is…
Neuroscience: Understanding stress and how to turn it to your advantage in business
– Adriana González Gil In any context, a stressful situation can trigger a cascade of hormones that in…
Ways in which your website is causing stress
– Adriana González Gil We all know that a website that causes stress is not the best to…
Pandemic as a good teacher: emotions cannot be ignored (anymore). They should be incorporated in business decisions
“There are many unanswered and immediate questions that show a lack of control. And all, as neuroscience and…
How emotions may affect the new business reality
– Adriana González Gil For years, many businesses have been ignoring the effect of emotions in decision-making and…